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April 8, 2021
A study conducted by researchers at the Stanford Graduate School of Business revealed that ‘a good hair day’ can give women an edge and significantly impact how they feel and present themselves. It’s easy to assume that when we look good, we feel good too; however, this isn’t about vanity—this includes a heightened sense of preparation, confidence and readiness for the challenges of the day.
This very idea is personified in the client transformations that local hairstylist, Schatzi Borgella, shares with her Instagram audience (@schatzi.c). From wigs to microlink hair extensions, for thick curly hair to fine damaged locks—for this local beauty industry leader delivering ‘a good hair day,’ sending women from her salon chair feeling empowered is all in a day’s work.
What inspired you to pursue a career in the beauty industry?
The beauty industry inspired me. My initial plan was to become a nurse and eventually a physician’s assistant. While in nursing school I hit a wall that was difficult to overcome which led to seeking my true passion. Hair styling came naturally to me. I was the family’s designated hair guru and spent many years despising the given title. But after spending years pursuing medicine to no avail, I decided to take a tour at the Aveda Institute, and in that moment, I knew that this is where I belong. The beauty industry spoke to my creativity, imagination and desire to help people feel beautiful from the inside out.
How did you develop your own style of sewing extensions and transforming women’s hair?
Hair extensions have been a part of my life all my life. Many women in my community would use hair extensions to change their look or as a protective style to give their hair “a break” from manipulation. My style of sew-in extensions is a culmination of all the women who’ve trained me: I was able to glean a bit from all of them and add my own flair.
As a business owner who depends on face-to-face interactions with your clients, how did you stay motivated and focused through the pandemic?
Whew! What a loaded question. The pandemic certainly caused me to pivot and explore other talents. Unable to see my clients face-to-face, I began to think of ways to help them through this newfound normal filled with virtual meetings. Many of them still had to show up and be seen so I started making customized wigs and created a dedicated Facebook community to guide them through at-home hair care. My mindset quickly shifted from the traditional salon appointment to virtual consultations and shipping products.
What is your advice to other women in your industry who may be struggling to keep their business steady and thriving?
To the women in the beauty industry who may be struggling, my advice to them is to keep striving. Listen to what your client base wants and pivot if necessary. At times we must be flexible in order to survive. “Business as usual” is no longer an option; life as you know it has become quite unusual, and you must adjust.
The client stories that you feature on Instagram are stunning and encouraging for women that may share similar hair issues. Do you have clients that travel to see you? Any tips for other female business owners who could be doing more on the Instagram platform?
Thank you! Yes, I do have clients who travel to see me: from South Florida to as far as New York. Instagram is a powerful tool that allows us to connect with people all over the world. Though it can be intimidating to compete in a saturated market (I’m sure you’ve felt this), there is a group of people who are waiting for your voice, your style and your authenticity. Be true to yourself and post! Do not concern yourself with perfectionism. Do the work, consistency is key, and post.
What does the future look like for Treasure Tresses?
The future of Treasure Tresses is becoming a household name. I’ve always said that I’d like to create a brand that transcends generations and will stand the test of time.
What do you love to do most with your girls in Tampa Bay?
Good food and nice scenery is the recipe for a fantastic time with my girls. We also enjoy exploring the city like tourists using public transportation to discover new places.
*Photo by Christina Jones Photo