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Kids to KNOW: Emily Araujo of Little Miss Emily

Bright and joyful statement accessories are every little girls’ dream…but a bright and joyful accessories business? Well, that was Emily Araujo’s dream, and in 2020, she made it happen.

Choosing to become an entrepreneur was a way to express her creativity and share her authentic self but being a business owner turned out to be about so much more than selling things.

A growing girl with a vision for helping others, a courageous speaker recognized for her strong voice and public poise, and a friend who inspires classmates and teammates to push toward their goals, Emily is a kid we should all know.

TBPM: What inspired you to become a business owner at 10 years old?

EA: I first got inspired by my friend, Arika, who started selling her art on Etsy during quarantine. I thought how it would be so fun to create something of my own. For my birthday, my grandmother gifted me a Cricut so that I could do more crafting. Since masks were required everywhere at that time, I started offering personalized masks. And that’s how ‘Little Miss Emily’ got started!

TBPM: Where do you come up with the ideas for new product introductions, and how often do you add something new to the website?

EA: I like to create things that I would be interested in. Once masks were not required anymore, I started offering t-shirts with Hamilton quotes (because I LOVE Hamilton), and I’ve also added personalized sports-themed keychains (because I am a softball player). Right now, I am concentrating on the keychains, but I like to test out new products.

TBPM: We saw your big donation to St. Jude’s Children’s Hospital with the sale of your masks- great work! Is give-back a part of your business? If so, how do you choose the charity that you support?

EA: Giving back is a big part of my business because I really like helping people. I picked St. Jude’s because a few years ago a student at my school passed away from cancer. I’ve also donated to the softball league where I play because they are a non-profit organization and I love how much they help girls, like my sister and I, progress in their softball career.

TBPM: When you speak on camera to your audience, you have incredible presence and confidence. What has helped you feel comfortable connecting with others and presenting in such a professional manner?

EA: That’s so nice! Thank you! I really think that public speaking in general comes naturally to me. I’m passionate about it, especially if it’s about topics that I like learning about. Before presenting, I like to practice my speech to make sure that I have it down. While I’m presenting, I make sure to make eye contact and I’m thoughtful about what parts of my speech to emphasize to grab the audience’s attention. If allowed, I like to use body language to engage the audience.

TBPM: Can you share what the Tropicana Speech contest was that you competed in last year? How did you do, and what did you talk about?

EA: Tropicana Speech is a public speaking contest that my elementary school participates in. In fifth grade, I placed first in my classroom and first in my grade which made me eligible to compete in the district semifinals, where I placed first. At the district finals, I was awarded Honorable Mention. In my Tropicana Speech, I talked about my business and the importance of having a plan for your business (revenue, expenses, profit). As a sixth grader this year, I joined Future Business Leaders of America. I competed in the elevator speech competition, and I placed first in my district and third in the state! I love public speaking!

TBPM: Do you feel like other kids can relate to what you’re doing as a young business owner?

EA: Yes! Some of my friends have had great ideas and started their own businesses. I also went back to my elementary school for the Great American Teach In and spoke to my sister’s first grade class about how I created my business. Some of them were really excited to be future entrepreneurs. My friend, Amelie, has helped me at a market at my softball field. While I was playing a game, she ran my booth and helped my customers.

TBPM: How can families in Tampa Bay support your business?

EA: They can support my business by going to my Instagram page: @emily_createsthings or Facebook: Little Miss Emily.

TBPM: What are your goals for Little Miss Emily in 2022?

EA: I would like to partner with local businesses that would like to carry my keychains. I would also like to find more ways to give back locally.

Originally published in May 2022

Julie Tingley
Julie Tingley
Julie Tingley introduced the KNOW Women community to Tampa Bay, and founded Wee Macree, a purpose-driven brand for kids. She is a 10-year Tampa transplant who has found her way through many professional and parenting transitions by maintaining focus on her vision of a better future for, and daily inspiration, her daughters Ella and Kate.

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