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KNOW Tampa | A new way for women to collaborate in Tampa Bay

Launched in 2017, The KNOW Book + Tribe started as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. With the outstanding number of women impacting the community and making big strides in their industries, it was time to honor and celebrate them individually and as a whole. This led to the creation of the KNOW Book, a publication that would feature vision-led women in a glamorous and authentic style.

As interest grew around the women that filled the pages of the Book, and the recognition for more connection, community, and empowerment resonated from within, the KNOW Tribe was born. Incredible things started to happen. The women of KNOW started doing business with one another, they formed authentic friendships graciously supported each other and began collaborating on projects. What started as a fun project to spotlight female Phoenicians has turned into a widespread movement. The KNOW Book + Tribe have expanded beyond the Arizona borders to launch across the country, into Canada and now to Tampa.

Introduced to the women of Tampa by Julie Tingley, a mother of two small girls who left her medical sales career to focus on her children, KNOW Tampa will launch this month. Tingley’s passion to celebrate women from every industry and at every life- stage purposefully grew after receiving professional pushback regarding her decision to take time off from her career. It was this very fervency that kept her focused on finding her Tribe. Setting the example of female empowerment, inclusion, and collaboration for her daughters became the driving force that motivated this ambitious mother to create a beautiful compilation in which the people of Tampa could take pride.

Deemed the new Who’s-Who book, KNOW Tampa delivers readers a vetted list of local female-run businesses. Because the mission is to showcase the best and brightest, the only way one can be featured is through nomination. As a carefully curated collection of women leaders, The KNOW Book offers stories that will resonate, photography that is memorable and services and products and missions that the people of Tampa can get behind. The inaugural issue of the KNOW Tampa Book + Tribe will be introduced on Oct. 10. To learn more about KNOW and where to pick up a complimentary copy of the KNOW Tampa Book, visit and follow @knowtribe on Instagram for updates and information.


Originally published in the October 2018 issue of Tampa Bay Parenting Magazine.

Julie Tingley
Julie Tingley
Julie Tingley introduced the KNOW Women community to Tampa Bay, and founded Wee Macree, a purpose-driven brand for kids. She is a 10-year Tampa transplant who has found her way through many professional and parenting transitions by maintaining focus on her vision of a better future for, and daily inspiration, her daughters Ella and Kate.

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