2021 wasn’t just the year a new president moved into the White House. For ChappellRoberts, a premier creative agency that offers full-service branding, marketing, advertising and public relations, a new president was announced for the first time in over 18 years. As local, national, and global organizations clamor to get the attention of the market, Christine Turner’s tenure of more than 23 years proves that she is positioned to deliver the outcomes that these businesses seek. A portfolio that includes the Tampa Bay Buccaneers, Advent Health Care and Feeding Tampa Bay places Turner’s team at the top of the industry, as proud recipients of multiple national and international awards. A leader in the community who is active on multiple nonprofit boards and present in her daughters’ school, Turner is also a friend to everyone she meets and a mom we should all KNOW!
JT: Congratulations on your promotion with ChappellRoberts! As a 23-year veteran in the marketing space with a single agency, tell us what life is like with this highly sought-after branding and advertising group.
CT: The ad agency life in general is so exciting, because no two days are ever the same. When I started here so many years ago, we were small with about eight people. We did a lot of government and public issues work, which is strategic and exciting. It was a great way to start my career. Over the course of the next decade, the agency evolved quickly, and I felt my career and opportunities within the agency were evolving and growing quickly too. I was always very happy with career growth in those formidable years.
In the last decade, I’ve had the great opportunity to grow as an agency leader. That’s been some of the most personally gratifying work I’ve done. To have the chance to see a young person in their career embrace advertising, agency life and their own potential is a thrill. In the meantime, our agency has continued to grow its areas of expertise, its roster of amazing clients and do really great work that I’m so proud of. We truly have the best, most talented and most fun-loving team.
JT: As your role with ChappellRoberts has evolved through the years, I’m sure your creative funnels have also changed shape and direction. Where do you draw creativity and inspiration from?
CT: I draw creativity from a lot of different places. I still think agency creatives–all creatives, really—should have an appreciation for fine arts. It brings you closer to what I think is the craft of making and building off a vision. I also love my pop culture and find that to be a fun source of creative inspiration. Lastly, when it comes to leadership – I love concepts around great teams, so people will tell you I am full of sports metaphors.
JT: I love that your girls share your big heart for community advocacy. Given your experience with various local nonprofits, what are some ways parents can get their children involved with more give-back efforts?
CT: Isn’t it our hope that our kids will appreciate the act of service? It’s mine! Feeding Tampa Bay does a wonderful job creating volunteerism activities that include our young people. It’s very hands on in the warehouse and they do a great job of educating the kids and giving them purpose. United Way Suncoast has some great opportunities as well. Last summer, some of our kids helped make field trip videos for classes to view during the pandemic. They also lead a lot of great environmental activities, which is a topic close to my kids’ heart.
JT: This may be the million-dollar question …how do you do it all? To what do you attribute your success, and what is your best advice for women who want to pursue promotions at work and still show up at school for their children?
CT: I don’t do it all; I just do my best. Any success I have in the home or at the office is because I showed up, I was thoughtful, and I worked hard. What enabled my success was working for and with people who supported all aspects of who I was—an employee, a community leader and a wife and mom. I may not be homeroom mom, but I’ve never missed a school performance. I’ve also been able to read books to the classrooms and participate in plenty of school day activities. Conversely, I don’t shy away from letting my kids see my life outside of being their mom. I think it’s important for my kids to understand that my work brings me joy and satisfaction as well. It’s important to have time for all those aspects of my life not just as a “working mom” but as a multifaceted human being.
JT: What is your favorite thing to do in Tampa Bay with your family?
CT: You just can’t beat Tampa Bay! We love biking around Tampa. We love the beach, and we love exploring our great parks, especially Julian B. Lane and Davis and Water Works!
Originally Published in June 2021 | Photo credit: Christina Dix Photography