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The Toy Insider Reveals The Hottest Toys For 2021!

The holiday season is right around the corner! The Toy Insider has just unveiled its expert picks for the best toys, games, and gifts in its 16th annual Holiday Gift Guide. The toys are broken down into three categories: the Hot 20 (most wished-for items of the year), the STEM 10 (science, technology, engineering, and math toys that make learning fun) and the 12 Under $20.

Although it’s still early, starting your holiday shopping now may be you best bet. Ongoing supply chain disruptions caused by the COVID-19 pandemic may not only limit the number of toys available, but may also drive up price tags to compensate for increased manufacturing and shipping costs. “While we always recommend shopping early to avoid disappointment, this year brings a unique challenge,” said Laurie Schacht, Chief Toy Officer, the Toy Insider. “Due to supply chain disruptions across all categories of consumer products, it is impossible to predict if or when particular toys will be restocked once they sell out. If you’ve got a wish list full of must-have toys, it’s never too early to begin shopping.”

This year’s guide includes an assortment of tech-forward toys with educational benefits, engaging playthings inspiring kids’ future careers, activity kits for hands-on fun at home, and toys to encourage families to play together. Below are the toys that made the list. Happy shopping!

The Toy Insider’s Hot 20

0-2 years
Choppin’ Fun Learning Pot (LeapFrog)
Fisher-Price 4-in-1 Ultimate Learning Bot (Mattel)
Flybar Bumper Cars (Flybar)
Little Tikes Learn & Play 2-in-1 Activity Tunnel (MGA Entertainment)

3-4 years
Batman Bat-Tech Transforming Batcave (Spin Master)
Blues Clues & You! Cook-Along Play Kitchen Set (Just Play)
CoComelon Deluxe Interactive JJ Doll (Jazwares)
Disney Princess Ultimate Celebration Castle (Hasbro)
Gabby’s Purrfect Dollhouse (Spin Master)
Ryan’s World Lost City Adventures – Mega Adventure Chest (Bonkers Toys)

5-7 years
Akedo Ultimate Battle Arena (Moose Toys)
Got2Glow Fairy Finder (WowWee)
KidiZoom PrintCam (VTech)
LOL Surprise OMG House of Surprises (MGA Entertainment)
Magic Mixies Magic Cauldron (Moose Toys)
Pokémon Trading Card Game: Celebrations Elite Trainer Box (The Pokémon Co. International)
Chuckle & Roar Pop It XL (Buffalo Games)
Squishmallows Food Squad (Jazwares)

8+ years
Beyblade Burst Burst Speedstorm Motor Strike Battle Set (Hasbro)
Tamagotchi Pix (Bandai America)


The Toy Insider’s STEM 10

Ada Twist, Scientist On-the-Go Lab Set (Just Play)
Artie Max (Educational Insights)
Candy Claw Machine (Thames & Kosmos)
Coding Critters MagiCoders (Learning Resources)
Game Builder Garage (Nintendo)
HEXMODS Pro Series Elite Raceway (HEXBUG)
National Geographic 100-Piece Makeway Magnetic Marble Run (Blue Marble)
Osmo Math Wizard and The Amazing Airships and Osmo Math Wizard and the Enchanted World Games (Osmo)
Paper Butterflies Science Kit (Crayola)
The Young Scientists Club Future Veterinarian (Horizon Group USA)

The Toy Insider’s 12 Under $20

5 Surprise Mini Brands Series 3 (ZURU)
Care Bears Cutetitos (Basic Fun!)
Cats vs. Pickles Bean-Filled Jumbos (Cepia)
Compound Kings 5 Stack Donut (WeCool Toys)
Crystalina (Skyrocket Toys)
Dimpl Pops (Fat Brain Toys)
Koosh Mondo (PlayMonster)
My Squishy Little Dumplings (WowWee)
Needoh (Schylling)
Nickelodeon Cra-Z Sand Bucket (Cra-Z-Art)
Pom Pops (Sunny Days Entertainment)
Treasure X Monster Coffin (Moose Toys)
For an extended list, visit

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